BLACKPINK, Aespa, and BTS shined in Cannes. Why did K-pop singers step on the red carpet?

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Cannes, France, where the world-famous Cannes International Film Festival is being held, is arousing the spotlight on K-pop stars.

On the 22nd (hereafter local time), Jenny of the group BLACKPINK appeared on the Cannes red carpet as an actress starring in the drama , a non-competition invitational film. Appearing alongside pop star The Weeknd, actor Johnny Depp’s daughter Lily-Rose Depp, and Australian singer Troye Sivan, Jenny drew as much attention as the main character.

On the 17th, Rosé, another member of Blackpink, stepped on the red carpet before director Hirokazu Kore-eda’s premiere. He received a request from Saint Laurent, a luxury brand that serves as an ambassador. On the 22nd, Black Pink Lisa attended a party for Celine, a brand she serves as an ambassador. V of the group BTS and actor Park Bo-gum were also present at this place.

Group Espa also took to the red carpet before the official screening of director Tran Ai Hong’s on the 24th. She was invited as an ambassador for the Swiss jewelry brand Chopard, the festival’s official partner. This is the first time a K-pop group has appeared on the Cannes red carpet as a group.

Inviting K-pop stars, who are now at the center of global attention, to film festivals is to attract the younger generation’s attention. International luxury brands are also putting K-pop stars in full force for marketing.

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