BTS, K-pop Boy Group Brand Reputation 1st Stray Kids 2nd, 3rd Seventeen

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BTS, RM, Jin, Suga, Jimin, V, and Jungkook, who are taking the top spot in the K-pop global with their solo activities within the group, took first place in the boy group brand reputation.

According to the Korea Corporate Reputation Research Institute, extensive data analysis of boy group brand reputation in November 2022 was analyzed in order of first place BTS, second place Stray Kids, third place Seventeen.

Through k-pop, the world, as well as Korea, is having an economic ripple effect. BTS’ solo activities within the group, which have topped the brand reputation, are also attracting attention.

In particular, this is the team’s third solo activity after entering Chapter 2, when BTS members decided to pursue solo activities in parallel with their sequential military enlistment.

Earlier in July, J-Hope (28) announced the start of his solo career in the group with his first regular ‘Jack in the Box.

Jin (30, Kim Seok-jin), who is about to enlist in the military, released his first official solo single on the 28th of last month amid growing interest and anticipation for the individual activities of the group BTS members who completed the Busan concert that mobilized 62,000 spectators a while ago. With the release of ‘The Astronaut,’ he took over the baton of J-Hope’s solo activities.

Jin’s music video for “The Astronaut” recorded 33.6 million views during the K-Pop Radar’s 1st week of November (October 28, 2022 – November 3, 2022). It marked the start of his solo debut with a fantastic record of over 30 million views in one week.

Also, it ranked first in Mnet’s music ranking program ‘M Countdown,’ which aired on the 10th.

Jin continues his activities by gaining popularity through social media, entertainment programs, and advertisements. Ottogi announced on the 9th that it would broadcast a new TV commercial on the 11th after selecting Jin, a member of BTS, an icon of world popular culture, as the advertising model for Jin Ramyun.

In particular, it is connected to the value pursued by the product in that it has risen to the top position by sincerely selling out in one field.

The new advertisement, through the phrase ‘Finally, the sincerity worked!’, emphasizes that Jin’s thoughts on the taste of ramen and Jin’s attitude toward music are linked to the core value of sincerity.

On the 11th, the agency Big Hit Music announced that RM would release his solo album ‘Indigo’ on December 2. This album is like a diary containing RM’s worries and thoughts.

Big Hit plans to showcase a wide range of music through borderless collaboration with various artists. Already several artists are being named online. For example, RM participated in the project ‘Friends’ of American pop star and producer Parrell Williams (49, Parrell Williams), and Williams is expected to also join in RM’s solo album. In addition, the names of popular Korean bands in the past also appear.

RM, an art lover, has appeared on the world art fair ‘The Art Basel’ podcast since the middle of this year and, in an interview with The New York Times, etc., showed.

In addition, RM, known for his IQ of 148 and an icon of the MZ generation with not only pop music but also extraordinary intellectual curiosity and sensitivity, rises to the top of the bestseller list for every book he reads extensively.

RM will be the MC for the cable entertainment channel tvN’s ‘Mysterious Human Miscellaneous Dictionary – Useless Jobs’ (directed by Yang Jeong-woo and Jeon Hye-rim). This knowledge-oriented entertainment will be launched this winter.

BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook), which ranked first in the boy group brand reputation as a result of extensive data analysis in November 2022, had a participation index of 733,772, a media index of 2,150,866, a communication index of 2,484,095, and a community index of 2,557,255. The brand reputation index was analyzed as 7,925,988. Compared to last October’s brand reputation index of 9,511,195, it fell by 16.67%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of big data analysis of the boy group brand reputation in November 2022, the BTS brand ranked first. The boy group brand category decreased by 16.67% compared to 57,455,002 big brand data in October. According to a detailed analysis, brand consumption rose by 14.38%, the brand issue fell by 13.16%, brand communication fell by 5.15%, and brand spread fell by 16.48%.”

He continued, “The BTS brand, which ranked first in boy group brand reputation in November 2022 in big data analysis, was highly analyzed for ‘advertise, breakthrough, and record’ in link analysis. In keyword analysis, ‘Jin, Hive, Billboard’ were analyzed highly. In the positive-negative ratio analysis, the positive ratio was 78.59%. If you look at the detailed analysis of the brand reputation of BTS, brand consumption rose by 33.85%, the brand issue fell by 22.12%, brand communication fell by 17.60%, and brand expansion fell by 19.75%.”

The Korea Corporate Reputation Research Institute analyzed 50,972,215 boy group brand big data measured from October 12, 2022, to November 12, 2022, through consumer behavior analysis and explored the boy group brand participation index, media index, communication index, and community index. Was measured. Compared to last October’s brand big data of 57,455,002, it decreased by 16.67%.

The brand reputation index is created through extensive brand data analysis by finding that consumers’ online habits significantly influence brand consumption. Boy group brand reputation analysis can measure positive and negative evaluations of boy groups, media interest, consumer interest, and communication. The recommendation index through the brand reputation ranking page is also included as a weight.

Stray Kids (Bang Chan, Reno, Changbin, Hyunjin, Han, Felix, Seungmin, I.N) ranked second with a brand reputation index of 2,893,592, a participation index of 205,911, a media index of 1,158,608, a communication index of 749,042, and a community index of 780,031. Compared with the brand reputation index of 1,378,694 last October, it increased by 109.88%.

The 3rd place was Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, Dino) with a participation index of 247,217, a media index of 550,780, an interaction index of 677,900, and a community index of 754,016. The index was analyzed as 2,229,913. Compared with the brand reputation index of 3,814,243 last October, it fell 41.54%.

Group Seventeen, which continues to be a box office success in Japan, maintained its top spot on the Oricon charts for three consecutive days.

According to the chart released by Oricon of Japan on the 11th, SEVENTEEN’s first Japanese EP ‘Dream’ recorded daily sales of 18,132 copies and took first place in the Oricon Daily Album Ranking (as of November 10).

The 4th place EXO (Suho, Chanyeol, Kai, D.O., Baekhyun, Sehun, Xiumin, Chen, Ray) brand was analyzed as a brand reputation index of 1,888,710 with a participation index of 69,185, a media index of 767,002, a communication index of 550,386, a community index of 502,137. Compared to the brand reputation index of 2,173,481 last October, it fell by 13.10%.

The 5th place The Boyz (Sangyeon, Jacob, Younghoon, Hyunjae, Juyeon, Kevin, New, Q, Ju Haknyeon, Sunwoo, Eric) brand was analyzed as a brand reputation index of 1,764,786 with the participation index 84,050 media index 661,208 communication index 229,946 community index 789,582 done. Compared to last October’s brand reputation index of 2,448,590, it fell by 27.93%.

BTS, Stray Kids, Seventeen, EXO, The Boyz, Infinite, Omega X, Treasure, MONSTA X, ATEEZ, BTOB, Highlight, Winner, Tomorrow X Together, Wanna One, NCT, ranked #30 in boy group brand reputation rankings in November, N Hyphen, SHINee, Big Bang, ASTRO, Super Junior, Oneus, SF9, 2 PM, TVXQ, Pentagon, VIXX, Shinhwa, ONF, Block B were analyzed in order.

Meanwhile, at Hive, the agency where the boy groups BTS and Seventeen belong, BTS members hope to resume activities as a whole group in 2025.

On the 10th, Hive simultaneously transmitted the video of ‘Hive Company Briefing with the 2022 Community’ to the world through the Hive Labels YouTube channel. This company briefing video contains information about how labels, artists, and various independent corporations and businesses under their umbrella are innovating the music industry.

On this day, Chairman Bang Si-hyuk delivered a message of thanks, saying, “BTS is our starting point and the driving force that has allowed us to come this far.”

He also asserted, “I can’t go one step without ARMYs,” and expressed his gratitude to the fans for serving as a communication target, promoter, marketer, and guide to keep Hive from going in the wrong direction.

CEO Park Ji-won appeared at the end of the video and announced a summary of the activity plans of Hive Labels artists such as &TEAM, TOMORROW X TOGETHER, SEVENTEEN, From Nine, New Jeans, and Le Seraphim.

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