by Although BTS still occupies the top 1 position in this August’s hottest Kpop boy group rankings, the scores of the seven boys dropped sharply. Mainly, EXO suddenly rose to the runner-up position.
Recently, the Korean Business Research Institute has announced the brand value rankings of K-pop boy groups this month. The order is based on many criteria, including Frequency of participation in activities, level of media coverage, social network index, and community awareness.
In particular, the first place is none other than BTS. They have had the 39th consecutive month leading the K-pop boy group brand value rankings. However, BTS’s total brand score in August 2021 decreased 12.65% compared to the previous month, reaching 13,098,122 points this month.
As for EXO, after losing the runner-up title last month, they regained this position with a total brand score increase of 20.97%, from 2,963,346 points in July to 3,584,626 points in August.
This means that the SEVENTEEN group dropped one place to 3rd place with a score of 2,916,572, a decrease of 30.90% compared to the achievement of 4,220,613 points last month.
Top 10 Kpop boy groups with the highest brand value in August 2021:
- BTS
- EXO
- SEVENTEEN
- NCT
- ASTRO
- THE BOYZ
- MONSTA XI
- SHINee
- BTOB
- Super Junior
