Girl group ITZY was listed on the K-Pop radar as ‘Artist of the Month’.
On the 18th, K-Pop Radar revealed the reason for the selection, saying, “Itzy is an artist who has over 10 million views within the first day of releasing the music video for ‘SNEAKERS’.”
The music video for ‘SNEAKERS’ surpassed 50 million views in just 4 days after its release and achieved 84 million views in about two weeks. Compared to the average number of views of major K-pop music videos released in July of last year, this is a surprising result.
Itzy also proved its hot popularity by taking first place on the weekly trending chart of ‘K-Pop Radar’, a chart show dedicated to K-pop that is broadcast all over the United States.
A source from K-Pop Radar said, “India has the highest share at 10% among countries around the world, followed by Indonesia, South Korea, and Japan.”
ITZY’s SNS indicators are also overwhelming. Official Instagram followers increased by about 440,000 in July, and official Twitter followers also increased by about 150,000.