In 2023, the ‘Post-BTS’ era opened. After girl groups led by Blackpink created a syndrome last year, they emerged as a trend in the K-pop music market and continued their global popularity. In addition, 4th-generation idol groups such as Stray Kids and Seventeen are also taking the place of the vacant boy band BTS, acting as representatives and invigorating K-pop. Due to the great success of various groups, last year’s physical album sales and album exports recorded record highs. This year, they are gathering momentum to expand their global fandom to a higher and broader place. Not only that, even the newly-born rookies following them join the heat.
‘BTS power’ continues.
J-Hope, American ABC New Year’s stage
V and Jimin also have solo activities, Excitingly.
BTS had a hiatus while taking a ‘comma’ in team activities with the eldest brother Jin’s enlistment last month, but BTS continues to do. Already proving its power through solo activities, the K-pop fever continues.
J-Hope, who started solo activities first, continued his global activities by appearing on ABC’s ‘Dick Clark’s New Year’s Rockin’ Eve,’ the representative New Year’s Eve program in the United States on the 1st (Korean time).
He went on stage with the introduction of program host Ryan Seacrest as “a rapper and singer-songwriter who became the first solo artist among BTS members to reach the Billboard’ Hot 100′ chart” and performed ‘= (Equal Sign)’ and ‘Chicken Noodle Soup.’, met with overseas fans by singing ‘Butter’ in succession.
Leader RM recently placed his solo album ‘Indigo’ at No. 3 on the US Billboard’s main album chart ‘Billboard 200’. This is the highest record for a K-pop solo singer. As such, they are achieving more than a group alone. Previously, Jin also released a solo album before enlisting and recorded sales of over 1 million copies. In addition, they took a share in the K-pop music market by promoting as soloists in the overall album sales last year.
Kim Jin-woo, the Senior Research Fellow of Circle Chart, said, “Considering the sales volume of the remaining members’ solo albums and Gubo, with the solo albums released this year by Jin and RM selling 1.03 million and 680,000 copies, respectively, BTS’s enlistment is expected to enter the music market this year. Therefore, its negative impact will be limited.”
The rest of the members should also look forward to it. Jungkook, who has shown off his excellent talent in all aspects, such as rap, vocals, and dance, to the point of earning the title of ‘Golden Maknae,’ is expected to achieve more achievements as a solo artist. Jungkook became the first K-pop singer to perform at the opening ceremony of the World Cup in Qatar and also released the World Cup theme song. As of the 1st, the theme song ‘Dreamers’ sung by Jungkook is showing off its powerful sound source potential by entering the US Billboard chart for five consecutive weeks.
V and Jimin recently met with fans through a photo album and are also drawing attention from fans worldwide because this is their first solo album.