K-pop expands the horizons of movies and other platforms.

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Seoul, August 12 (Korea Basewire ) – As Korean bands such as BTS and Blackpink make a splash at the world-famous music scene, K-pop showcases music, film, and prolific environments that create experiences for fans. We are expanding our business beyond genres.

Entertainment giant CJ ENM announced this week that it is launching a K-pop movie project titled ‘K-pop: Lost in America’ as part of a long-term plan to combine K-pop’s popularity with global interest. Korean creator.

Renowned Hollywood producer Linda Obst, who co-produced hit films such as “Interstellar” (2014) and “Contact” (1997), joined the project because of her love of K-pop and Korean culture.

Korean director Ji-gyun Yoon, who filmed box office hits such as ‘Haeundae’ in 2009 and ‘Ode to Father’ in 2014, will lead a film about a K-pop boy group.

Earlier this year, the company that produced hit TV series like the Academy Award-winning TV series “Parasite” and “Crash Landing on You” (2019) announced a strategy to promote content-based intellectual property (IP). Asset. K-Pop.

She combined her in-house record label and management business to create a new music entertainment house, Wake one. The company is currently participating in global audition programs outside of Korea to discover competitive K-pop groups.

JYP Entertainment, a K-pop agency representing TWICE, ITZY, and Stray Kids, will also start full-fledged IP and platform-related businesses.

The newly established JYP Three Sixty will focus on merchandising and other intellectual property businesses and the platform business that enables connectivity and interconnection between global audiences.

Based on the webtoon platform, Kakao Entertainment, one of the largest content producers with rich IP addresses, announced a plan to merge with Melon, Korea’s top music streaming service.

She said the merger aims to help Kakao diversify its business portfolio, including music-related content, and provide a multi-genre content platform for global users through the platform.

Hybe, the strong K-pop force of BTS, and Naver, the nation’s No. 1 online portal operator, have decided to integrate the services of V-LIVE, a K-pop fan community platform, and Weverse. Pan.

As part of its efforts to become a global platform company, Haibe acquired earlier US Ithaca Holdings attracts pop stars worldwide, such as Ariana Grande and Justin Bieber, on its crew, paving the way for cross-border content creation.

Experts say that the burgeoning K-pop industry has already entered a platform-centric business cycle. Companies generate revenue from a single space providing various content for artists rather than selling concert tickets and albums individually.

Kim Hyun-yong, a researcher at Hyundai Motor Securities, said, “Fans buy concert tickets and goods online on the platform, watch idol programs, and communicate with their favorite singers.”

The platform has become influential in the entertainment industry because it brings K-POP fans together. “

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