by K-pop group ‘CRAVITY’ introduces Korean culture to the world. The Ministry of Culture, Sports, and Tourism’s Overseas Culture Promotion Agency announced on the 15th that it had selected the 9-member K-pop group CRAVITY as this year’s ‘Korean culture overseas ambassador’ and presented a letter of appointment at the KOSIS Center.
‘CRAVITY’ plans to participate in various activities to promote our culture to the world, starting with upgrading the contest hosted by Hae Moon Hong. This appointment ceremony was broadcast live on the Korea.net YouTube channel (www.youtube.com/user/GatewaytoKorea).
‘CRAVITY’ is the 4th generation representative idol who debuted in 2020 and is receiving a lot of attention from overseas for its intense and refreshing performance, and recently completed a concert in the US.
Leader Serim expressed her feelings that as a public relations ambassador, she will communicate with Hallyu fans worldwide and spread the charm of Korean culture so that she can be loved more by people worldwide.
Since 2014, Hae Moon-hong has been promoting Korean culture abroad by selecting a K-pop idol group with high overseas recognition and growth potential as a promotional model or ambassador for the contest. Idol groups appointed as public relations ambassadors have also established themselves as a successful model for public-private cooperation, using Hae Moon-hong’s support as a stepping stone to develop themselves as world-class stars widely loved abroad.
The contest, which marks its ninth anniversary this year, will be held from the 15th to the 31st of October for foreigners residing at home and abroad. With the theme of ‘What I ‘LOVE’ about Korea, this contest is divided into seven sub-themes, six general topics, and one unique topic for submissions. As the application period for each subject is different, participants must apply for their work on the official website ( https://talktalkkorea.or.kr/ ) according to the relevant period.
You can view past contest winners on the website or check the entries in real-time. In particular, this year, beyond the level of simple competition, webtoon lectures and educational content for stylish calligraphy (calligraphy) will be provided to enhance understanding of Korean culture and strengthen communication between participants.
The application period for each subject is as follows: ▲Photos June 15~July 31 ▲Webtoon June 15~July 31 ▲Story August~September/Video, etc. ▲Traditional game video, August~September ▲Hangul Calligraphy Graffiti October/Writing ▲Travel October/Illustration, etc. The music video with a unique theme is July~August.
In the 2020 and 2021 contests, more than 42,000 entries were received for two consecutive years, showing its status as the world’s largest online Korean Wave content contest in name and reality.
In this year’s contest, a total of 140 winning works from 1st to 5th by subject will be selected through a comprehensive examination and evaluation by experts, including votes from netizens, and the results will be announced in December.
The seven first prize winners by subject will be allowed to visit Korea for five days and four nights to experience Korean culture firsthand. Other winners will receive generous prizes such as the latest smartphones and tablet PCs. In addition, a separate event will be held to give out various tips, such as CDs signed by ‘CRAVITY,’ who was appointed as an overseas ambassador for Korean culture this year.
Park Myung-soon, president of Hae Moon-hong, said, ‘Through the activities of overseas Korean culture ambassadors, interest and participation in Korean culture, as well as worldwide competitions, continue to increase.
He added, “I hope that people from all over the world will continue to communicate with each other through Korean culture and become one as global citizens who love culture.”
