Musical ‘Crash Landing on You’ Landed at COEX K-Pop Square

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The Crash Landing on You of Musical Love, which will present the new center of K-Musical, is attracting attention by offering a unique story at COEX.

The media art that compressed the narrative of Pop Music Co., Ltd. and T2N Media, the production company of the musical ‘Crash Landing on You,’ is being screened at the K-Pop Square media façade at COEX Seoul, which is considered the most extensive media façade in Korea.

The media art of the overwhelming musical ‘Crash Landing on You,’ which unfolds in a panoramic view in the middle of the city, is produced by ‘VERSEDAY,’ a media art team of Wyzywyx Studio, the largest CG company and sponsor in Korea, and boasts a high level of visual beauty. In particular, composing the music box’s famous scenes with the music box’s sophisticated mechanical device captures not only the unique romantic narrative of the work but also maximizes the sense of space of the anamorphic LED.

The media art of the musical ‘Crash Landing on You’ attracts attention as the work’s characters, props, and settings unfold on a realistic screen as if watching a real mini-puppet show. The media art of Musical Love’s Crash Landing on You adds to the affection of the two people, reminding the audience of the original drama and raising expectations for the musical ‘Crash Landing on You’ ahead of the September performance.

In particular, the characters that make the most of the lovely and cute atmosphere of the work are being used as MD products after the performance’s opening, drawing attention to the prospect of meeting the audience.

COEX K-Pop Square, where the media art of ‘Crash Landing on You’ is screened, is the largest outdoor advertising media in Korea, four times the size of a basketball court measuring 80.8 meters wide and 20.1 meters long. The super-large signage (commercial display) has become famous for the wave video ‘WAVE’ and is attracting attention as a preferred medium by various media artists.

The musical ‘Crash Landing on You,’ based on the drama ‘Crash Landing on You’ (produced by Studio Dragon, playwright Park Ji-Eun), which recorded the highest viewer ratings in the history of dramas, is a musical ‘Crash Landing on You’ with Yoon Se-ri, an heiress of a conglomerate. She crash-landed in North Korea in a paragliding accident with a gust of wind. It contains the love story of a particular officer, Ri Jeong-hyuk, who hides and protects her and falls in love with her.

‘Crash Landing on You is a romance drama focusing on the ‘people’ and ‘life’ of North and South Korea while containing fresh fun that can only be felt on stage.

This fall, the musical ‘Crash Landing on You,’ which will write a new history in K-Musical, is a splendid cast including Min Woo-hyuk, Lee Kyu-Hyung, Lee Jang-woo, Lim Hye-young, Kim Ryeo-won, Na Hana, Tei, Lee Yi-Kyung, Han Seung-Yoon, Song Ju-hee, Kim I-hoo, and Yoo Yeon-Jeong. I’ve had high expectations.

Meanwhile, the musical ‘Crash Landing on You’ is scheduled to perform for the first time on September 16th at COEX Shinhan Card Artium.

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