Shinsegae Duty-Free, Myeong-dong Media Facade Provides Attractions with K-Pop Music Videos

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Shinsegae Duty-Free to Show Music Videos of Global K-POP Stars on Media Facade Shinsegae Duty-Free will show music videos of K-POP artists belonging to YG Entertainment until September 30 at Iconic Zone Media Facade on the 10th floor of Myeong-dong, Jung-gu, Seoul.

The music videos of K-POP world stars gaining global popularity under YG Entertainment will be screened in July, attracting the attention of domestic and foreign tourists who visit duty-free shops for shopping.

In particular, from August 21, Treasure’s 2nd regular title song, ‘BONA BONA’ and ‘MOVE (T5)’ music videos, which are taking off as global artists, will also be shown. This media content collaboration with YG Entertainment was planned to give customers who visit Shinsegae Duty-Free Shop a different kind of pleasure along

Shinsegae Duty-Free has taken the lead in disseminating and promoting various K-culture content through the media facade of the Myeongdong store. In May of this year, in collaboration with the National Museum of Korea and music director Lee Byeong-woo, exceptional Korean cultural heritage digital content was released that reinterpreted Korea’s unique beauty and style in a modern way.

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