by Silicon 2, the company that operates StyleKorean.com, a global K-product sales platform, diversifies its business to sell K-Pop products following K-Beauty and K-Food.
Silicon 2 signed a contract to secure up to 15% of Hanteo Global’s stake in Hanteo Global. This company enhanced the value of the K-pop industry with extensive data on February 28 and operated the world’s first and only real-time music chart in Korea, ‘Hanteo Chart’. Said.
Through cooperation with Hanteo Global, Silicon 2 has established a bridgehead for global commerce business related to K-Pop products such as albums and goods. It can be easily deployed. Silicon 2 and Hanteo Global are expected to create mega synergies through joint marketing of K-beauty and K-pop and unification of sales networks, and accelerate overseas localization projects based on commonalities in global businesses preparing for the Corona period.
Hanteo Global is a company with the world’s most extensive K-Pop metadata. It is a company that collects and analyzes K-Pop-related big data such as albums, music sources, social charts, and authentication data behaviour data of global fandoms. The collected data is connected to Hanteo Chart – Hanteo News – Whosfan, forming a global K-pop fandom platform with over 15 million users worldwide and an average monthly MAU of 1.5 million. In particular, the link between the nearly 7 million Whosfan app members and the Style Korean sales platform is expected to satisfy global fans interested in Hallyu culture and products, creating explosive synergy between the two companies.
Silicon 2 will also introduce various K-Beauty products to global members of Hanteo Global’s Whosfan app. The K-Beauty brand will have a new channel to introduce its products to fans interested in Hallyu. K-Pop albums and goods will be presented and sold through Style Korean’s advanced global sales network. Through this, the distribution of Hallyu products such as K-Beauty and K-Pop is expected to develop to a stable and sustainable level in the worldwide market.
Silicon 2 is expected to open the door to communication with K-Pop fans worldwide in the domestic and overseas markets with this business partnership with Hanteo Global while also securing public trust. In addition, the influx of global Gen Z customers who enjoy the world-popular K-Pop is expected to increase the awareness of Silicon Two.
Silicon 2 CEO Kim Seong-woon said, “Silicon 2 is not only the ability to buy overseas through StyleKorean.com, but also the overseas branch capabilities of Silicon 2 in the US, Indonesia, Vietnam, and Chile, the marketing capabilities it has grown through K-Beauty, 20 We will do our best to make it easier and faster for customers who love K-Pop around the world to purchase and enjoy K-Pop-related products by mobilizing the logistics and customs know-how accumulated over the years.”
In addition, “Silicon2 plans to conduct business from various angles through continuous collaboration with Hanteo Global, and the big data possessed by Hanteo Global and the marketing, distribution, and logistics know-how of Silicon 2 and its global fandom members create positive synergies to create positive synergies in the Hallyu wave. It will grow into a platform where you can experience the trends of K-Pop and K-Beauty, two of the most representative items, in one place.”
