Music startup Space Audi has released the global short-form mobile video platform TikTok and the ‘2021 K-Pop TikTok Infographic’, which analyzed K-Pop video data in TikTok for the first time.
The released 2021 K-Pop TikTok infographic contains the analysis of K-Pop video data (period: 2018.10.01 ~ 2021.09.30) within TikTok for the past three years.
The infographic contains content related to the globalization of K-Pop content and participatory K-pop culture that occurred on TikTok, such as 2021 TikTok K-Pop World Map Top 10 K-Pop Popularity Generation Market TikTok Trending Music Types TikTok Popular K-Pop Artists.
According to data, over the past three years, TikTok’s K-pop content has exploded worldwide. The number of K-pop videos on TikTok, from 33.5 million in 2019, nearly tripled to 97.87 million as of September this year. Of these, 92.8% were created abroad, and Indonesia ranked first with 16.4% of the country that generated the most videos using K-pop music sources. The Philippines (13.5%) and the United States (8.7%) followed by Korea with 7.2%.
It is analyzed that the characteristics of the TikTok platform, where anyone can easily create and share videos, have had a significant impact on the explosive increase and globalization of K-pop content.
The ‘participatory’ K-pop culture that started with TikTok does not stop at passive activities such as listening to music or watching videos, but also actively creating and sharing secondary content of various genres such as songs and dance covers, K-pop news, and situational dramas. created a fandom culture based on
In particular, TikTok is characterized by a variety of high levels of engagement between users, artists, and creators based on in-platform functions such as duets that use other people’s videos to make videos, follow-up, and reply to comments with a video.
The TikTok hashtag challenge, which is more effective because it can expose sound sources to an unspecified number of people, has become a significant comeback promotion for K-pop artists, starting with singer Zico’s ‘Success any Song Challenge’ in early 2019. The number of TikTok monthly official K-Pop hashtag challenges, which has increased nearly ten times compared to 2019, proves this.
In addition to the hashtag challenge officially conducted by the artist, the four types of music sources that have become popular on TikTok are divided into four categories: Re-illumination of famous songs. My singer floats Silently strong Cultural trends and TikTok sparks. Each type includes a case where a popular song from the past emerged as a trend on TikTok and gained popularity again (TWICE ‘What is Love?’), and a case where a creator actively uploaded the sound source of their favorite artist through a video (Red Velvet’s ‘Russian Roulette’)’), a case where TikTok users used it as a piece of popular background music and gained word of mouth (Mamison’s ‘Love (Feat. ) and other representative K-pop cases were introduced.
Among them, Blackpink Lisa’s ‘Money,’ which has recently become a hot topic on TikTok, is used by TikTok users as the background music for a parody video of a drama squid game and more than 3 million videos were created within a month of its release. It is a representative example of the popularity of the ripple effect.
Also, according to ‘TikTok Popular K-Pop Artists’, BTS ranked first as the K-Pop artist with the most cumulative followers, and the Rising K-Pop artist with the highest follower growth rate over the past six months was occupied by Stay-C.
In particular, among the rising artists who showed a high follower growth over the past six months, the 4th generation K-pop artists who actively communicated with their fans through TikTok, such as BDC and Weekly, stood out. In the case of Stay C, whose number of followers increased nearly fivefold in 6 months, he conducted the ASAP challenge on TikTok and led the music charts to reverse. Did.
In this regard, Hongki Kim, CEO of Space Audi, said, “TikTok is the most recent among LP, radio, TV, and various mobile platforms that have appeared so far, but it has created more powerful surprises than any other platform in the history of music and has become the fastest in the music industry. caught, “he said.” said glory had been the result of hitting the various swing data tiktok right through this data analysis and presentation to be able to do with the critical moment that could clarify its wonderful cause and effect. “
2021 K-Pop (Radar) The conference will be released free of charge through the ‘K-Pop Radar’ website from the 10th, and anyone can watch it. There will be a total of 10 sessions, and K-Pop Radar is a fandom data professional service opened by Space Audi, a music startup so that you can grasp fandom data at a glance as K-Pop is rapidly growing.
Currently, 653 Korean artist teams’ music video views, YouTube subscribers, Twitter, Instagram, Spotify followers, and fan cafe members are provided through a web service in the form of graphs and charts.
Recently, it signed an official partnership agreement with Twitter and released the ‘2020 #KpopTwitter World Map’, which drew attention. Have.