by Ahead of their comeback, Stray Kids expressed their sincere feelings towards their new album and fans.
They will make a comeback after about 11 months after releasing their 2nd regular album ‘NOEASY’ and the song ‘Singer’ on the 23rd. ‘Singer’ is a new song that will put a wedge in Stray Kids’ identity, receiving high expectations from fans at home and abroad. This time too, Bang Chan, Changbin, and Han of the team’s producing group 3RACHA participated in writing and composing the lyrics, revealing the ‘maramat genre’s essence,’ which doubled the umami and original way of speaking.
Bang Chan, Changbin, and Han introduced the work process, saying, “We are making music by sharing ideas freely in a comfortable atmosphere. That is homework that we continue to solve, and that needs to be solved in the future.”
In 2020, the title song ‘God Menu’ (new menu) of the 1st regular album ‘GO生’ (hard work) and the title song ‘Back Door’ of the 1st traditional repackage album ‘IN生’ (Life) were hit consecutively. Shikin Stray Kids is putting a big anchor on the popularity of their new song ‘Singer.’ In particular, as ‘God’s Menu,’ ‘Back Door,’ and ‘Singer’ are all three-letter titles, there is an excellent response to anticipating the birth of Stray Kids’ own ‘333 box office formula’. Regarding this, the members said, “There are no jinxes or formulas, but it is our rule to do our best in everything we do. If we can sincerely convey to many people that we enjoy performing on stage, I think that would be Stray Kids’ formula. I hope the sincerity is conveyed.”
The new album that contains Stray Kids’ sincerity is already showing signs of success. As of the afternoon of the 17th, six days before the release, the number of pre-orders exceeded 830,000 copies. This increased more than 530,000 copies from the previous record of ‘IN生’ of 300,000 copies, proving the fandom expansion.
They took first place in Mnet’s ‘Kingdom: Legendary War’ (in the future ‘Kingdom’), which ended in June, thanks to the explosive support of worldwide fans. As of July 10, it topped the Billboard ‘World Digital Song Sales Chart.’ In addition, in the ‘Hanteo Global K-Pop Report’ recently announced by Hanteo Chart, the number of followers on the official Instagram account also exceeded 15 million, following being selected as the number one artist within four years of debut, which recorded the highest social index rise in the first half of this year. They are standing out among the 4th generation K-pop groups.
Stray Kids, who actively communicated with fans through various channels even during inactivity, built a strong bond with fans, celebrated the 3rd anniversary of the formation of the fandom on the 1st, and held ‘STAYweeK’ for a week from July 26. A particular pleasure was given to STAY (stay: fandom name) in Stray Kids, who boasts such extraordinary fan love, said, “We are celebrating our 3rd anniversary with STAY. Over the past three years, what hasn’t changed is our trust in each other, stickiness, and our love for STAY. These three things will not change in the future.” emphasized.
The members said, “Thanks to STAY’s constant support and love, I was able to take on various musical challenges, and it seems that the team has a solid color. Have.
I hope to make another precious memory together while promoting with ‘NO EASY.’
“On the same day, at 7 pm, the comeback show ‘NOEASY’ will be held as part of the benefits of winning ‘Kingdom,’ and the stage of the new song ‘Singer’ will be released for the first time. There will be a question-and-answer session, and the eve of the comeback will be decorated brilliantly.
