by TREASURE, an artist enjoying global popularity with ‘JIKJIN’, was selected as the K-Pop Radar’ Artist of the Month’.
On the 11th, K-Pop Radar said, “Treasure’s ‘Jikin’ music video surpassed 5 million views in just 7 hours of release and 10 million views in 22 hours.” The radar revealed the reason for being selected as ‘Artist of the Month’.
A source from K-Pop Radar said, “The music video for ‘Jikjin’ reached 48.61 million views in about two weeks after its release. The number of YouTube subscribers also increased by a whopping 320,000 during February.
Treasure’s real popularity was confirmed on YouTube, music videos, and social media. Treasure’s official Instagram followers increased by about 210,000 in February, reaching 4.51 million. The official Twitter account also increased by about 170,000, recording 3.09 million followers in one month.
Not only that, TREASURE topped the K-Pop radar weekly chart right after their comeback last month, while ‘JIKJIN (Valentine Ver)’ released through the original live content ‘blah blah’ on the YouTube channel of ‘Blip’.)’ video has been receiving an explosive response, reaching 1.21 million views at once.
In addition, according to a survey conducted through ‘Duckmate, Blip’, an app service for K-pop fandoms, the favourite song of the album [THE SECOND STEP: CHAPTER ONE] selected by Treasure fandom ‘Treasure Maker’ is the title song’ Go straight’ and 2nd place was ‘DARARI’, proving their hot popularity.
In addition, ‘Duckmate in my hand, Blip’ released Treasure’s ‘Deoksang Graph’ on the official YouTube channel on the 4th and released a report summarizing the factors that increased Treasure’s popularity, receiving explosive responses from fans.
Following Treasure’s popular keywords, ‘youngtong’, ‘fans’, ‘fancam’, and ‘comeback’ were selected.
Meanwhile, K-Pop Radar is a music start-up that introduced “Blip, Duckmate, Duckmate in My Hand”, a fan platform receiving a hot response from the K-pop fandom for the music industry. It is a free open service. Currently, the number of real-time music video views of 676 domestic teams, YouTube subscribers, Twitter, Instagram followers, etc., is provided on a website. The ‘K-Pop World Map’ has been released every year, creating a topic. In 2020, it signed an official partnership agreement with Twitter, announced the 10-year growth graph and current status of K-Pop, and held the first K-Pop conference with TikTok in 2021.
