Last year, 7.8 billion K-pop-related posts were posted on Twitter. This is a 16% increase from the 6.7 billion in 2020.
On the 26th, Twitter announced a K-content craze within Twitter in 2021. It is remarkable that the interest of the global fandom, which was limited to K-pop music, has expanded to various genres such as movies, dramas, webtoons, sports, and entertainment.
In 2021, some celebrities, including rapper Youngji Lee and actress Lee Seyoung, returned to Twitter. led the
In 2021, Indonesia ranked first (based on the number of tweets) that generated the most K-pop-related tweets for the second year in a row. The Philippines, Korea, Thailand, the United States, Mexico, Malaysia, Brazil, India, and Japan made the top 10.
BTS took the top spot as the most mentioned K-pop artist globally. NCT took second place for two consecutive years, followed by N-Hyphen, Stray Kids, ITZY, and Espa. In addition, EXO, Black Pink, Red Velvet, and SHINee were selected as the TOP 20.