by Mariah Carey’s ‘All I Want For Christmas Is You is a 1994 song. However, it is a classic that transcends time and adorns charts and streets splendidly at the end of the year. As early as November, it almost became a meme on the charts. Although the scale is different, in Korea, IU’s ‘Merry Christmas in Advance (feat. Thunder of MBLAQ)’, released in 2010, typically shows a similar pattern. This background is the relative weakness of new winter songs and season songs.
To narrow it down to the K-pop market, the consensus is that the music industry is virtually at the end of a year in December. Although it is a K-pop market that fiercely pours out works all year round, it is rare for an artist to release a significant work in December. The year-end and New Year holidays are usually busy, even when there are no regular album activities. The public and fans’ attention is focused on the year-end awards ceremony rather than focusing on weekly music shows as usual. For reasons such as schedules, many awards ceremonies pass over albums released in December to the following year’s judging. Besides, it feels like an old album or is forgotten at the next awards ceremony, so there is no advantage.
ATEEZ released their first repackage EP ‘ZERO: FEVER EPILOGUE’ on December 10th.
Mariah Carey’s ‘All I Want For Christmas Is You is a 1994 song. However, it is a classic that transcends time and adorns charts and streets splendidly at the end of the year. As early as November, it almost became a meme on the charts. Although the scale is different, in Korea, IU’s ‘Merry Christmas in Advance (feat. Thunder of MBLAQ)’, released in 2010, typically shows a similar pattern. This background is the relative weakness of new winter songs and season songs.
To narrow it down to the K-pop market, the consensus is that the music industry is virtually at the end of a year in December. Although it is a K-pop market that fiercely pours out works all year round, it is rare for an artist to release a significant work in December. The year-end and New Year holidays are usually busy even when there are no regular album activities. The public and fans’ attention is focused on the year-end awards ceremony rather than focusing on weekly music shows as usual. For reasons such as schedules, many awards ceremonies pass over albums released in December to the following year’s judging. Besides, it feels like an old album or is forgotten at the next awards ceremony, so there is no advantage.
A winter season song that only a few survived
By the way, it is a winter season song that will be released in December. However, the season song is not as ‘hot’ as other seasons. The decisive event that best captures the winter image is Christmas. Still, it is not easy for a song with a Christmas atmosphere to become popular until January of the following year. In the case of Mariah Carey and IU at the beginning, it is also proof that the very few songs that survived the Christmas season left a powerful impression on the public enough to naturally remember them over the years.
Of course, there are seasonal hit songs that people come back to every year, even in spring or summer. In particular, in summer, it is often the case that large-scale hits that represent the music industry are pouring in, including summer songs of famous girl groups. Also, in spring, new spring-related songs that pour like bamboo shoots every year are famous throughout.
In comparison, the winter season song is placed in a rather harsh environment, unlike the lovely and warm image. K-pop, which is released in December, is often a song closer to fan service, with no strength in the shoulders. These songs often create a sweet or greasy mood compared to songs aimed at popular hits.
