by Posts solicited on Twitter “Jack”, the city of Shibuya, as a traffic advertisement.
The Civil Code Amendment Law, which reduces the adult (adult) age to 18 years old, will effect on April 1. In response to this, the Government Public Relations Office started a campaign tie-up with the popular anime “Tokyo Revengers” from January 7. I asked the government public relations office why they adopted the Tokyo Revengers.
Tokyo Revengers is an anime based on the manga “Tokyo Revengers” serialized in “Weekly Shonen Magazine” by Ken Wakui. This work depicts a 26-year-old hero who lives as a part-time jobber due to a bad former, awakens to his time-leaping ability in the wake of certain news, and goes back to the past.
From February 28, posts solicited on Twitter with the “# 18 flag of determination to lift the ban” will “jack” the city of Shibuya as a traffic advertisement. The original video released is also easy to understand, and we are trying to make it known to the younger generation.
On the government public relations online special page, “‘If you stand up, you will get the future you want.’ It is the same as the thought that was given. It is the desire to “support the possibilities of a new future.” We will send ale to new adults together with the characters of Tokyo Revengers who will open up the future with their power. ” Explains the intention of the tie-up.
A person in charge of the government public relations office said, “The planning competition decides the theme of the tie-up after receiving the proposal from the agency. From various proposals such as animation and talent, it fits the theme of this campaign. “Tokyo Revengers” has been selected as a popular content for the target young people, “explained the selection process. Regarding the content of the original, he said that it is “a story of growth in which the hero confronts difficulties”.
The adult age was reduced to about one month before the enforcement. The government, public relations office is also promoting various measures to reach young people.
