‘2022 Hallyu Life Culture Hanmadang Korea (Mokkoji Korea)’ held in Uzbekistan by the Korea International Cultural Exchange Agency (Director Gil-Hwa Jung, hereafter referred to as the Promotion Agency) in collaboration with the Ministry of Culture, Sports and Tourism (Minister Park Bo-gyun, hereafter referred to as the Ministry of Culture, Sports and Tourism) is held in Uzbekistan. Next, we will spread Korean life culture in Malaysia.
‘Mokoji Korea’ is a festival where you can learn and enjoy various lifestyles in Korea, such as Korean food, beauty, fashion, and play, with overseas Korean wave lovers. The Uzbekistan event held in September was the first face-to-face event since the corona pandemic, so 26,000 local Hallyu fans visited and confirmed their keen interest in Korean culture.
The ‘Mokoji Korea Malaysia’ event will be held on November 12 (Sat) and 13 (Sun) at the International Trade and Exhibition Center (MITEC) in Kuala Lumpur. As Malaysia is a hub of the global halal market and a country where exchanges with Korea are steadily increasing due to high interest in Hallyu content, various programs have been prepared to meet the high expectations of local Hallyu lovers.
At the event, △ ‘Mokkoji Square’ exhibits Korean dramas and webtoons, △ ‘Mokkoji Kitchen’ where you can experience Korean food, △ ‘Mokkoji Market,’ which promotes Korean products that have entered the local market, and △ ‘Mini Stage’ enhances understanding of Korean life culture. △ In addition, you can meet various experience events such as the ‘Mokoji Concert’ with K-pop singers.
In ‘Mokoji Square,’ you can experience Korean life culture that you have seen in K-contents, such as experiencing hanbok in the popular Korean drama ‘Bossam,’ playing Korean games in ‘Squid Game,’ and experiencing Korean tourism in VR in ‘Gae Village Cha Cha Cha.’ run the program In particular, ‘K-Wonderland,’ a virtual world (metaverse) that was unveiled in October, will also participate as a booth in this event to provide local Malaysians with opportunities to experience various Hallyu culture using the latest digital technology.
In ‘Mokoji Kitchen,’ various Korean food tasting events such as Japchae, Bulgogi, Yakgwa, and Sikhye are prepared, as well as Korean cooking demonstration programs such as ‘Kimjang Experience’ and ‘Jeonbutchigi,’ attracting the expectations of local Korean food lovers. Furthermore, in ‘Mokoji Market,’ along with Korean cosmetics, which are highly preferred in Malaysia, Hallyu content such as K-pop singers SF9, Apink, and Chungha, and Hallyu-related products produced in collaboration with domestic small and medium-sized enterprises will also be promoted.
In addition, a ‘mini stage’ where local visitors can better understand Korean life culture and meet K-pop singers and a space for local Hallyu clubs to exchange Korean culture is also operated.
At 5:30 pm (local time) on November 13 (Sunday), the ‘Mokoji Concert’ will be held to end the festival with singers Moonbin & Sanha, Jeon Somi, and Blanky. In addition to performances by K-pop singers, there will also be story performances on mask dance, traditional snacks, and hanbok, which were recently recommended for registration as a UNESCO Intangible Cultural Heritage of Humanity.
Mokoji Concert provides replays on the official website of Mokoji Korea and YouTube channel for anyone worldwide to watch. Major programs and schedules can also be found on the official website.