by Hanteo Global (CEO: Kwak Young-ho), who operates Hanteo Chart and Whosfan, announced on the morning of the 5th, ‘Hanteo Global K-Pop Report: #5 Rookie Case Study for the first half of 2021 (analysis of newcomers) 2 edition was published.
Following the analysis of Treasure, StayC, and Espa in last week’s report, we looked at newcomers with outstanding growth potential. In addition, a spider chart that can compare the strengths of each artist, which was a big topic immediately after the release, was also provided this time to enhance the reader’s understanding.
N-hyphen was selected as the first protagonist of this report. N Hyphen, a rookie of Hive’s label that connects BTS and Tomorrow X under Belief Lab. It has been found that they are showing strong growth in the music charts and music charts and social media. Hanteo Global K-Pop Report cited ‘global fandom’s vitality as a possible reason for this, and analyzed that the size and activity of fandoms in Malaysia, France, and the United States are rapidly increasing, predicting the possibility of success in the global market.
Then, Effex was mentioned as the most noteworthy artist in the first half of 2021. Epex, the youngest average age among K-pop male idols, is a rookie with only two months to debut. Nevertheless, the debut album ‘Bipolar Pt.1 Book of Anxiety’ not only recorded the highest Initial Chodong sales among rookies who debuted in 2021, but the music video also recorded close to 30 million views. According to the report, EFFECs has a robust Korean fandom base among rookies, is growing to the size of fandoms in Japan, Southeast Asia, and the Americas, and is expected to have infinite growth potential.
Among rookie girl groups, it was revealed that Lightsome has a robust global fandom base. Lightsome also recorded the highest Initial Chodong sales among girl groups that debuted in the first half of 2021, despite being a rookie who debuted less than two months ago. Hanteo Global K-Pop Report diagnoses that it shows a balanced development potential in all aspects, growing little by little in music videos and music charts. In particular, as Rightsome’s global fandom firepower is gathering through Whosfan, etc., he urged them to pay attention to their future activities, such as the next album.
This report has proved once again that the support and firepower of the global fandom has a significant influence on the future growth potential. weight was put on
In addition, Hanteo Global raised expectations by revealing that it will analyze the case of NCT Dream, which has recently achieved overwhelming results through the following report.
On the other hand, ‘Hanteo Global K-Pop Report’ is a report presented for the first time this year by Hanteo Global, which operates global K-pop-related services such as Hanteo Chart and Whosfan. It was created to examine K-pop artists performing meaningful activities in the music market and analyze the trends and directions of K-pop through this. More details can be found through Hanteo News.
