by Mnet’s new global project, ‘Girls Planet 999: Girls’ War (in the future referred to as ‘Girls Planet 999’) became the most influential program among all the entertainment programs aired in Korea over the past week, and related video cumulative views have surpassed 100 million views in total.
The entertainment category of the Content Impact Index (CPI) based on viewer data beat popular programs such as MBC’s ‘I Live Alone and TV CHOSUN’s ‘Mulberry School’ for two weeks in a row. In addition, the CPI index, which indicates the power index of content as a number, increased significantly from 301.4 (the 5th week of July) the previous week to 338.5 (the 1st week of August).
Many participants were introduced through the stage of the planet search battle, and it seems that viewers’ reactions to the participants they are cheering for ahead of the full-scale mission have increased significantly. It is analyzed that the participants from different cultures show a high interest in the attractive stage presented and the challenges of the girls trying to achieve their dreams.
The performances performed by the participants are not limited to a one-time viewing but are constantly being talked about through internet bulletin boards and SNS, generating various topics. In fact, according to the August 1st week data of the Broadcasting Contents Value Information Analysis System (RACOI) compiled by the Korea Communications Commission, ‘Girls Planet 999’ recorded the highest number of video views among entertainment programs.
Global topicality also boasted a high figure in the second episode following the first. The cumulative number of views related to ‘Girls Planet 999′ has exceeded 100 million views. (8/16, based on Mnet K-POP YouTube channel) The production team is expecting more as they plan to publish a full version of the stage where you can see the participants’ skills in detail and more videos where you can meet hidden charms that were not seen in the main broadcast. It is heightening. In addition, the first global voting for ‘Girls Planet 999’, which started on the official platform universe last Friday, has participated in 161 regions so far. As the first mission was announced, the interest in the participants and the voices of support are increasing.
At the time of the broadcast last week, the program was watched in real-time from each region overseas, and participant names and program titles were ranked in the real-time Twitter trend not only in Korea and Asia, but also in the Americas and Europe such as the United States, Brazil, and France. In the United Arab Emirates, the name of K-group participant Choi Yoo-jin took first place in the real-time trend, proving its global popularity.
On the other hand, ‘Girls Planet 999’ depicts a journey to challenge the dream of becoming a K-pop girl group by connecting 99 participants from Korean, Chinese, and Japanese cultures, respectively, through K-pop. In episode 2, which aired last week, the first ‘Connect Mission’ was released after the planet search battle stage, where you can see the participants’ skills, raising expectations.
