While BTS is about to release an album, it is a topic of discussion after being selected as the artist with the most excellent fandom firepower in the first half of the year.
Hanteo Global (CEO Kwak Young-ho), the operator of Hanteo Chart and Whosfan, announced the ‘Hanteo Global K-Pop Report: #2 Global Index of K-pop in the first half of 2021’ (HANTEO GLOBAL K-POP REPORT: 2021 Semi-annual Summary).
In the second report published on the 7th, the artist with the most extraordinary global influence was selected using the album authentication data of international K-pop fans collected in the ‘Whosfan Big Data Lab.’ As a result, BTS came first, ATEEZ in second place, and NCT Dream in third place.
The Hanteo Global K-Pop Report paid attention to the fact that BTS recorded the highest certification rate only with previously released albums, even though they did not release a physical album within the first half of this year.
In addition, it was announced that BTS fans in the US had the highest activity among BTS fans around the world, raising expectations for the upcoming BTS comeback.
Next, the global fandom index of ATEEZ, which has established itself as a worldwide artist by showing strength in the United States and Europe, and NCT Dream, which is highly loved in Southeast Asia, was also mentioned. This also revealed where each artist’s activity base was and which album received the most extraordinary love among the released albums.
In addition, through the album authentication data, it was revealed that the United States is the country with the most active and influential fandom. It pointed out that there was incredible growth in the activities of fans in Southeast Asia.
In particular, the data mentioned in this report is the only data that can identify the size and activity of ‘core fans’ in each region. It also drew attention by implying that it will act as an essential indicator in the global music market.
On the other hand, ‘Hanteo Global K-Pop Report’ is a report that will be released for the first time this year by Hanteo Global, which operates global K-pop-related services such as Hanteo Chart and Whosfan. Was created to analyze K-pop trends and directions. More details can be found through Hanteo News.