The ‘2022 K-Pop World Map’ has been unveiled.
Space Oddity is drawing attention by unveiling a new version of the ‘K-Pop World Map’ through the ‘2022 K-POP RADAR Conference’, a K-Pop specialized conference released on the 23rd.
‘2022 K-Pop World Map’ is an updated version of the ‘2019 K-Pop World Map’, announced by K-Pop Radar for the first time based on data in 2019 and drew attention. It contains information about how the topographical map of K-pop has changed since then.
K-Pop Radar announced the main changes during the pandemic by counting the number of YouTube artist chart video views of 229 K-Pop artists for a year from August 2021.
First of all, K-Pop Radar revealed that the consumption of K-Pop increased explosively, increasing by 2.5 times during the pandemic. Moreover, during this year, more than 64.3 billion views were recorded on YouTube, and among them, the most famous artist was BTS (Bangtan Boys), which accounted for a whopping 18.7%.
Following this, Blackpink took 11.3%, Twice 5.8%, and Lisa 3.7% from 2nd to 4th, respectively, while Stray Kids, ITZY, Seventeen, Aespa, Psy, and IU were ranked in the top 10.
Regarding the expansion of K-pop like this, K-pop Radar said, “It is thanks to the addition of ‘the success of the 4th generation idols who debuted during the pandemic’ to the market that BTS and Blackpink have established.” Leading by Espa, Enhyphen, and Ive, Treasure, Kepler, StayC, Enmix, Le Seraphim, Weekly, and Billy released online concerts and video content and achieved good results.
It is also interesting to note that the ‘concept of K-pop seen in Korea and the concept of K-pop seen globally’ is different. For example, Lisa, Stray Kids, ENHYPEN, TOMORROW X TOGETHER, TREASURE, etc., have proven very popular overseas but are not ranked high in the domestic popularity ranking.