SHINee’s 8th regular album, ‘HARD,’ received the spotlight from British media iD.
ID, a famous British media that covers various cultural trends such as music and fashion, posted an article titled ’12 excellent albums to soundtrack Summer 2023′ on its official website on the 19th (local time). Published. The article mentioned SHINee’s ‘Hard’ and albums by world-renowned artists such as King Krule, Kim Petras, and Janelle Monae. In the article, SHINee’s album is the only K-pop album.
ID described the title song ‘Hard’ as “a combination of rap from various eras, from boom bap in the 80s to minimalism in the 00s, and the members’ charming vocals”, and commented favorably on the b-side song “Insomnia,” saying, “The rich guitar sound and heavenly harmony reminds me of a jazz club groove on a rainy night.”
In addition, “SHINee has pioneered a sustainable niche market focusing on delicate directing such as harmony and musicality. As K-pop spreads globally, new artists are continuing the achievements left by SHINee” and “SHINee proved that they are pushing their limits with ‘HARD,'” pointing out the achievements of this album.
Previously, with their 8th regular album ‘Hard,’ SHINee received great love, such as topping the iTunes Top Album Chart in 43 regions around the world, 1st on the Worldwide iTunes Album Chart, 1st on the QQ Music Digital Album Sales Chart in China’s most prominent music platform, 1st on the Recochoku Daily Album Ranking in Japan, 1st on the Domestic Album and Music Charts, two wins in the Circle Chart Music Division (Download, BGM), and five awards on music broadcasts.
Meanwhile, in September, SHINee will unveil its 15th-anniversary debut film, ‘My SHINee World.’