The Ministry of Culture, Sports and Tourism, together with the Korea Creative Content Agency, will open an online immersive K-pop concert hall called ‘Coca Music Studio’ on the 7th.
Condition signed a business agreement with the National Sports Promotion Agency and Korea Sports Industry Development in March, renovated the Olympic Park ‘K-Art Hall’, and completed the studio last month.
It is an online performance studio established to support the digital transformation of small and medium-sized agencies and independent (indie) music performances and to foster them as core content for the spread of Hallyu. It is differentiated from general concert halls in many ways, such as equipment, facilities, and operating personnel.
Instead of seats for face-to-face viewing, it is equipped with a variable stage fused with special effects and technology, spatial sound equipment, an Internet transmission system, post-production equipment for realistic performances, and professional personnel support operation and production.
In particular, ‘VDIUM’ that implements a virtual performance hall using XR technology, ‘Digital 3D (3D) modeling’ that reproduces the same texture and shape as the real thing in a virtual space, delay in real-time online connection It is possible to create performance contents using various sensory technologies, such as ‘SYNCROOM,’ which eliminates the phenomenon, and ‘Realistic Sound,’ which provides realistic music to online audiences.
In addition, the Ministry of Culture, Sports and Tourism and Konjin One will lower the barriers to entry for small and medium-sized agencies, which have had difficulty entering the online performance market due to high initial investment costs, and help creators who have difficulties in producing online performance contents. We will promote projects that support three sectors.
It provides production costs and studio infrastructure for Korea’s small and medium-sized K-pop agencies. It provides support for musicians in the production of performances and video content and overseas expansion and promotional events. K-pop plans to provide studio infrastructure free of charge through rental support in the event of a remaining schedule.
An official from the Ministry of Culture, Sports and Tourism said, “With a budget of 10 billion won, we will be able to support more than 50 online performances and music video content production every year.”