The ‘2022 Hallyu Living Culture Hanmadang Mokoji Republic of Korea (from now on referred to as Mokoji Korea)’, held by the Korea International Cultural Exchange Agency (Director Gil-Hwa Jeong, hereafter referred to as the Promotion Agency) in collaboration with the Ministry of Culture, Sports and Tourism (Minister Park Bo-gyun, hereafter referred to as the Ministry of Culture, Sports and Tourism), was held in Malaysia following Uzbekistan. to spread
‘Mokoji Korea’ is a festival where you can learn and enjoy various lifestyles in Korea, such as Korean food, beauty, fashion, and play, with overseas Korean wave lovers. The Uzbekistan event held in September was the first face-to-face event since the corona pandemic, so 26,000 local Hallyu fans visited and confirmed their keen interest in Korean culture.
Time to experience Korean culture’s past, present, and future, from Korean food and hanbok to K-pop, webtoon, and metaverse. The
‘Mokoji Korea Malaysia event is an international trade exhibition in Kuala Lumpur on November 12 (Sat) and 13 (Sun). It will be held at the Center (MITEC). As Malaysia is a hub of the global halal market and a country where exchanges with Korea are steadily increasing due to high interest in Hallyu content, various programs have been prepared to meet the high expectations of local Hallyu lovers.
At the event venue, △ ‘Mokkoji Square’ exhibits Korean dramas and webtoons, △ ‘Mokkoji Kitchen’ where you can experience Korean food, △ ‘Mokkoji Market’ promotes Korean products that have entered the local market, and △ ‘Mini Stage’ enhances understanding of Korean life culture. △ In addition, you can meet various experience events such as the ‘Mokoji Concert’ with K-pop singers.
In ‘Mokoji Square,’ you can experience Korean life culture that you have seen in K-contents, such as experiencing hanbok in the popular Korean drama ‘Bossam,’ playing Korean games in ‘Squid Game,’ and participating in Korean tourism VR in ‘Gae Village Cha Cha Cha.’ run the program In particular, ‘K-Wonderland,’ a virtual world (metaverse) that was unveiled in October, will also participate as a booth in this event to provide local Malaysians with opportunities to experience various Hallyu culture using the latest digital technology.
In ‘Mokoji Kitchen,’ various Korean food tasting events such as Japchae, Bulgogi, Yakgwa, Sikhye, etc., as well as Korean cooking demonstration programs such as ‘Kimjang Experience’ and ‘Jeonbutchigi’ are prepared, raising the expectations of local Korean food lovers. Furthermore, at ‘Mokoji Market,’ along with Korean cosmetics, which are highly preferred in Malaysia, Hallyu content such as K-pop singers SF9, Apink, and Chungha, as well as Hallyu-related products produced in collaboration with domestic small and medium-sized enterprises will be promoted.
In addition, a ‘mini stage’ where local visitors can better understand Korean life culture and meet K-pop singers and a space for local Hallyu clubs to exchange Korean culture is also operated.
Enjoy Korean life culture with ASTRO Moonbin & Sanha, Jeon Somi, and Blanky, such as Korean mask dance, traditional snacks, and hanbok fashion show
At 5:30 pm (local time) on November 13 (Sunday), the ‘Mokoji Concert’ will be held with singers Moonbin & Sanha, Jeon Somi, and Blanky to mark the end of the festival. In addition to performances by K-pop singers, there will also be story performances on the theme of Korean mask dance, traditional snacks, and hanbok, which have recently been recommended for registration as a UNESCO Intangible Cultural Heritage of Humanity.
Mokoji Concert provides replays on the official Korean website and YouTube channel Mokoji for anyone worldwide to watch. Effective programs and schedules can also be found on the official website.