Group EXO member Kai appeared on a large billboard in Times Square in New York, and global fans cheered.
According to the global K-pop fandom platform ‘Whosfan,’ EXO’s Kai on the 13th asked, ‘Who will be the idol to celebrate her birthday in Times Square?’ She took first place in the second week of January voting. With the support of Who’s a fan, an advertisement for her birthday was sent out on a large billboard in Times Square in New York.
As Kai celebrated her 14th birthday, EXO-L (the name of her fan club) drew attention. In particular, she took first place with 34.36% of the votes in the Times Square advertisement poll, which ran for a week from the 20th to the 27th of last month. Then, EXO’s D.O and BLACKPINK’s Jennie took the 2nd and 3rd places in turn.
The advertisement is sent out for a week from the 10th to the 16th, the week of Kai’s birthday, based on local time, on a 47-meter-long billboard in the building next to ‘tkts,’ known as the heart of Times Square in New York.
On the afternoon of the 13th, Whosfan released a local video of the advertisement being broadcast through YouTube’s ‘Whosfan TV’ channel. The advertisement is a video made by Kai’s global fans, adding meaning.
In the advertisement, a phrase to celebrate Kai’s birthday and a video boasting a ‘world class’ performance appeared, drawing the attention of locals.
Meanwhile, Who’s Fan holds global fans’ voting every week for K-pop artists celebrating her birthday for a large billboard advertisement account in Times Square in New York.
Just B Lee Kun-woo, Dreamcatcher Gahyeon, TWICE Jihyo, Ivy Ray, Pentagon Wooseok, TVXQ U-Know Yunho, Tomorrow X Together Taehyun, P1 Harmony Soul, (Female) Idle Miyeon, Golden Child Kim Ji-beom, who celebrate their birthdays in the first week of February, are currently celebrating their birthdays in the first week of February. NCT Doyoung, CRAVITY Jeongmo, NCT Jisung, and Cypher Hwi compete for nominations. Voting closes at 11 am on January 17.
After its official launch on May 22, 2020, the global K-pop fandom platform Whosfan succeeded in securing 5.5 million users in one year under the support of the global K-pop fandom and recently surpassed 6.4 million users. Currently, on the Whosfan app, various events that the global fandom can enjoy together are unfolding.