Neptune k-pop to invest in two digital idol companies

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Neptune has invested in an artificial intelligence company that fosters K-pop digital idols. The target audience is Deep Studio and Pulse Nine.

Deep Studio is casting in the digital and analog worlds. Currently, there are four digital trainees and ten analog trainees. Although it has not yet debuted, the official YouTube, Instagram, and TikTok accounts operated by Deep Studio have surpassed 200,000 followers. Most of his followers are overseas fans in the US, Brazil, and Indonesia. Digital idol trainee Jeong Se-jin has 84,000 Instagram followers and 60,000 on TikTok. An entertainment agency called ‘Deep Studio Entertainment’ is also running under its umbrella.

Pulse9, a company specializing in artificial intelligence graphics, created a digital K-pop girl group called ‘Eternity’ based on deep, accurate AI technology. Deep Real AI is an AI technology that makes a live-action virtual person image and synthesizes it with a video taken directly to create content. In March, Eternity started its activities in earnest by releasing the first music video, ‘I’m Real,’ on the official YouTube channel. So far, it has 770,000 views and more than 10,000 comments. Among the 11 members of Eternity, each of the YouTube mini-interview videos of Seoah, Sujin, Yeoreum, Hyejin, and Minji recorded more than 100,000 views.

Tae-Woong Yoo, CEO of Neptune, said, “Following Onmind, which we acquired last year, we are strengthening our digital human technology capabilities, one of the cores of the metaverse era, through this investment in Deep Studio and Pulse Nine, while also cooperating in fostering virtual idol groups from both companies to foster world-class K-pop groups. We will make new attempts to join the craze,” he said.

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