California: The K-pop market in the United States is increasing by 15% per year, even though this increase is still very dependent on one group, namely BTS. Based on data from the world music consulting company Reel’s Corporation for January-July 2021, the group consisting of RM, Jin, SUGA, j-hope, Jimin, V, and Jungkook controls 44% of the K-pop market in the United States. With this data, quoting from Naver, Reel’s Corporation said that if BTS was removed from the list, there is no guarantee that the K-pop industry in the United States can have long-term sustainability.
This conclusion is drawn from the sales data of physical albums, digital albums, digital tracks, figures streaming, streaming audio, streaming video, and airplay audience (range of listeners when a song is playing on the radio).
Judging from these numbers, BTS is far behind its competitors, including BLACKPINK who is in second place. BTS recorded sales of physical albums of 572,568, digital albums 15,959, digital tracks 1,331,024, streaming 1,169,652,249, streaming audio 918,939,885, streaming video 250,712,364, and airplay audience 391,607,200.
Since this data was collected in early July, these figures are likely to be higher considering that BTS released the single “Permission to Dance” on July 9, while “Butter” is also currently under promotion.
The BLACKPINK scored 86 336 (physical album), 6551 (digital albums), 35 145 ( digital tracks ), 289 685 610 ( streaming ), 185 035 800 ( streaming audio), 104 649 810 ( streaming video) and 134 400 ( airplay audience ).
In third place is TWICE with 89,420 (physical albums), 5,465 (digital albums), 17,575 ( digital tracks ), 190,153,665 ( streaming ), 136,008,636 ( audio streaming ), 54,145,029 ( streaming video) ), and 29,200 ( airplay audience ). For the 3rd to 10th order, TXT, Stray Kids, Enhypen, NCT127, ATEEZ, Seventeen, and Itzy. Ranks 11th to 20th include EXO, Monsta X, Red Velvet, SHINee, (G)I-DLE, Day6, NCT Dream, NCT U, Mamamoo, and Dreamcatcher.
The rest is filled by Loona, Everglow, Pentagon, iKon, and aespa. Also Read: 5 Reasons to Watch ‘Blood Red Sky,’ an Unusual Plane Hijacking Movie A report from the same company last year said that K-pop in the United States was categorized as an “indie” music genre.